The challenge
Every year the passionate brewers of this crown jewel create the award winning phenomenon Vatgerijpt: a limited-edition taste adventure, for brewers and beer lovers, and an integral part of Hertog Jans communication. For the fourth edition, the Grand Prestige has matured for nine months in barrels from four Scottish whiskey regions. A new variant that requires a new story.
Agency: The Valley
Uitgevoerd:
Concept
Production
Strategy
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