We all know you don’t have to be a French connaisseur to enjoy a good glass of wine. But how do you know which wine to pick? With this in mind e-Luscious, the company behind Colaris, Wijnbeurs and Wijnvoordeel.nl, wanted to create a new brand. One that’s suited for the new generation of wine lovers that don’t ‘speak grape’. Together, we created Gusteau. A surprising new brand with a name, strategy, visual identity and personality as popping as the bottles it sells. Ready to guide your taste buds straight to your favourite wine.
Uitgevoerd: Brand StrategyVisual IdentityArt DirectionCopy WritingPackagingNaming