G-Star RAW®: A design system to build an exceptional online presence

Merk: [ds_field "ds_client"]
Agency: [ds_field "ds_agency"]

The ongoing success of designer clothing company G-Star RAW® meant that the business wanted to re-evaluate how it managed its brand communications. Over the years, some inconsistencies had built up in its design language, and G-Star needed a single source of truth. That’s when Youwe was called in to find a solution.

Uitgevoerd: Youwe helped G-Star improve its online presence by introducing a design system. With this one source of truth, G-Star can now forge ahead with a clear and consistent digital brand identity.