Daikin is the market leader in high-quality climate solutions for the b2b market, specializing in air-conditioning and heat pumps. As a result of the changing climate and European energy transition, Daikin’s ambition is to become a top 3 player in the b2c market. Consumer demand has increased significantly. However, end-users are less familiar with the endless and seemingly complex product options. The challenge: how to convey to consumers the possibilities of tailor-made home solutions, based on the wide range of products, whilst simultaneously making sure the installers’ needs are also met.
Agency: The Valley
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