Bijenkorf: Celebrating 150 years of the icon in fashion and style

Merk:
Agency:

The Challenge
Achieving that while acknowledging and celebrating their 150 year contribution to Dutch culture is an honor and an immense responsibility. It would need to be done in such a way as to highlight its presence as a curator of fashion and lifestyle, avoiding self congratulations or indulgently looking back.

Agency: The Valley
Uitgevoerd:
Concept
Production
Strategy

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