Bijenkorf: Celebrating 150 years of the icon in fashion and style

The Challenge
Achieving that while acknowledging and celebrating their 150 year contribution to Dutch culture is an honor and an immense responsibility. It would need to be done in such a way as to highlight its presence as a curator of fashion and lifestyle, avoiding self congratulations or indulgently looking back.

Agency: The Valley
Uitgevoerd:
Concept
Production
Strategy

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