Bijenkorf Belgium: A physical brand in a digital landscape

De Bijenkorf, a magical brand
In Belgium de Bijenkorf is not that kind of a cultural phenomenon, lacking the physical department stores. Some might have visited a Dutch branch once, but that’s probably it. Above all, in Belgium de Bijenkorf is a web store, and not the only one. That is precisely why a distinctive brand is of the utmost importance.

Agency: The Valley
Uitgevoerd:
Concept
Production
Strategy

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