Albert Heijn: Albert Heijn – Tap to go

Merk: Albert Heijn
Agency: Resoluut

How do you make a shopping experience better suited to your customer? By making it faster and more personal. And that’s exactly what Tap to go does. It’s a brand new store concept that lets shoppers pay by tapping their phone or card against a digital price tag. There is no cash register or debit card involved. With this next-level innovation, AH to go puts Zaandam – and the whole of the Netherlands – on the map and leaves retail giants such as Amazon behind.

Agency: Resoluut
Klant: Albert Heijn
Uitgevoerd: How do you make a shopping experience better suited to your customer? By making it faster and more personal. And that’s exactly what Tap to go does. It’s a brand new store concept that lets shoppers pay by tapping their phone or card against a digital price tag. There is no cash register or debit card involved. With this next-level innovation, AH to go puts Zaandam – and the whole of the Netherlands – on the map and leaves retail giants such as Amazon behind.

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