The start of a partnership with North Star
We created a North Star to bring the vision to life with a focus on driving conversion with a vision focusing on solid e-commerce conversion and brand storytelling inspired by titan fashion brands such as Nike.To peak interest with potential customers, consumers need to see relevance and value in using AirPop’s premium products in their day-to-day life. How can we ensure world-class air wearables are not just nice-to-have, but a lifestyle must? Based on that specific insight we’ve set the overarching brand experience goal: AirPop, world-class air wearables designed for my life. Ultra-high-performance products which help me perform better, feel better, and breathe better.
Agency: The Valley
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