TKP Pensioen: A best practice digital platform to serve 23 funds

Merk: TKP Pensioen
Agency: Hike One

TKP Pensioen asked us to help them create a best practice digital platform which the 23 pension funds could adopt to offer people one central place for all their communication and pension planning. The nearly 4 million users differ from each other a lot: from age and gender to career and industry. An audience that greatly differs in digital skills, comprehension and involvement. So the question arose, how can we create a platform that serves a complex product to a wide range of users?